Self-Storage Property Management
Managing a self-storage company is a tough responsibility to handle. There are so many facets to running a successful business including: Customer service, employee training, marketing, vendor relations, and more. Marketing draws the customer to the facility but if you don’t have time for it, undoubtedly, the business will be negatively impacted. Hiring a self-storage property management company to take on seasonal advertising and social media can be immensely helpful to your schedule and your profits.
Work with an Ever-Changing Platform
When investing in seasonal marketing, you will be working with an ever-changing platform. It will become possible to run an ad campaign for a few months and then try out another one during the following season. This will maximize the chances of filling up vacant units because it is probable for some of these marketing campaigns to have great success and bring in all the people that you need.
Enjoy Plenty of Opportunities
The amazing thing about using the seasons to market your self-storage business is that current trends can be utilized to improve the marketing success. For instance, a hoverboard may come out one day and your next advertising campaign can mention storing them. A property management company will be familiar with these tactics and know how to use them effectively so that marketing funds are spent optimally.
Relate to Residents
It is not easy to relate to most residents when you do general marketing. Bringing the season into the ads will help with accomplishing this goal because everyone experiences the same season. Whether it is scorching hot or freezing cold, you can use these scenarios to appeal to people and bring them in. If you have an indoor facility, a summer or winter marketing campaign will include weather details and inform people that you have a climate-controlled facility where they can store their belongings comfortably.
Want to learn more about property management services? Let the professionals at Right Move Storage create a seasonal marketing plan that suits your needs, fits your budget, and increases your profits!