One of the best things about running a storage unit complex is the predictability of business. That doesn't mean sudden surges and upsets don't happen. But the bulk of business follows a schedule: New Year's weekend, the beginning and end of the college school year, or even spring cleaning and other seasonal changes. Make sure you're planning for next year's business during this year by keeping track of surges in business and traffic.
Why should you monitor surges in demand?
A hefty amount of works goes into being prepared for a sudden influx of customers. While you might be able to call in an extra co-worker or pick up an emergency supply of boxes to augment low stock, there's no replacement for true preparation. Once you know when your front door will have a lot more prospective customers, you can be ready, which includes:
- Ordering boxes, tape, and other high-demand on-site supplies based on the previous year's sales
- Making sure all of your trolleys are in working order (and maybe getting a few extra)
- Ramping up targeted promotional efforts in the weeks preceding the peak demand times
Getting caught off guard is always bad for your business's bottom line. But getting caught off guard during the most profitable days of business is even worse.
Why should you monitor surges in traffic?
Traffic doesn't always equate with new business, and sometimes it doesn't even mean an increase in incidental sales at the front office. But it's something you should still monitor and prepare for so your customers have a convenient experience with no delays. During known high-traffic times, make sure your complex is ready with a fully manned office, working trolleys, and clear parking lots. If your gate is a bit slow or tends to malfunction, make sure you look into it before the next steep pick-up in traffic.
For more management tips, go to Right Move Self-Storage